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The new vision provides P&G with a long-term framework to guide all sustainability decisions and goal-setting within the organisation.

“Accelerating P&G’s commitment to environmental sustainability is a critical component of the Company’s ongoing growth strategy to improve more consumers’ lives in more parts of the world more completely,” said Bob McDonald, P&G Chairman of the Board, President and Chief Executive Officer. “We’re announcing this vision and goals because we believe in the power of our Purpose – and our responsibility as a Company to be a force for good in the world.”

To enable the Company to track progress against its long-term sustainability vision, P&G will implement a series of 10-year sustainability goals. These near-term goals will be used to focus company efforts, incrementally improve the organization’s environmental performance and hold P&G accountable against its stated, long-term sustainability vision. The first set of 10-year sustainability goals will be delivered by 2020. These sustainability goals are in addition to the company’s existing 2012 goals. As with its current practice, P&G will report progress against these goals on an annual basis.

P&G’s 2020 sustainability goals include:

Replace petroleum-based materials with sustainably sourced renewable materials by 25%

Cold Water Washing by 70% of total washing machine loads

Packaging Reduction by 20% (per consumer use)

Consumer Solid Waste - Pilot studies in both developed and developing markets to understand how to eliminate landfilled/dumped consumer solid waste

“Procter & Gamble is a company with the power to transform the marketplace and we are pleased to have worked with them on their new sustainability vision,” said Carter Roberts, Chief Executive Officer and President, World Wildlife Fund U.S. “This is why we are announcing a global partnership between World Wildlife Fund (WWF) and P&G. Under the partnership, WWF and P&G will continue to work together to address issues of sustainable production and sustainable consumption.”

“We recognize our impact as a global company and accept our responsibility for continual improvement. By implementing this new vision, P&G is trying to help solve some of the key sustainability challenges the business community will face over the coming decades,” said P&G Vice President, Global Sustainability, Len Sauers. “I am convinced that innovation can uncover solutions to the major sustainability issues facing us—challenges like waste, emissions, and water use. Innovation and external partnerships are key components of a successful sustainability program. No one company can do it alone. It is important for companies to collaborate with external partners to tackle important topics that impact both our world and our businesses.”